Joana is a multidisciplinary designer and digital artist working across the fields of design, culture, art and fashion.

For over a decade, she has built a career in graphic design and advertising, mastering the art of visual storytelling and shaping narratives for brands. Yet creativity, for her, was never meant to remain within fixed boundaries. Driven by a desire to move beyond the screen and page, she founded unui—a project through which she explores her artistic and conceptual interests more independently.

Her practice often engages with themes of sustainability and cultural dialogue, combining research, concept creation, and visual direction into thoughtful outcomes. With experience in art direction and graphic design, her work moves fluidly between disciplines while maintaining a refined sensibility for detail.

She holds a Bachelor’s degree in Graphic Design and Digital Arts.